Saul bass was an American graphic designer, he has also won himself an Oscar for film making he Is most famous for his film posters, corporate logos and motion picture title sequences. He has created some of the most iconic opening sequences in film history for example, Vertigo, Psycho, The Man With The Golden Arm, Cassino, and many more. He has also worked with some incredible directors including Billy Wilder, Martin Scorsese, and Alfred Hitchcock.
He started working in Hollywood in the 1940s, the director Otto Preminger was the first person to really recognise and appreciate bass’s work. He took him along with the making of his films Champion, Death of a Salesman and The Moon Is Blue. Bass was then asked to design a film poster for another one of his upcoming films this artwork impresses Otto so much that he then asked Bass to create an opening title sequence for the same film this is where it all started for him.
Saul bass was also famously known for his film posters he specialised in simple art he often used geometric shapes and symbols, he did film posters for films like The Shining, The Schinderles List, The Man with The Golden Arm.
Elaine Bass worked closely with Saul for 40 years they got married in 1961, she was also a graphic designer and film maker. Elaine was a singer for the most part of her young adult life. At the age of 18 she started fashion school in New York which was where she was from. She then moved to Los Angeles to stay permanently this is where she got a job at a record label, Capital Records were she took up a position in the design department. She heard that Saul Bass needed a assistant and so she started working with him in the late 50s which lead to them together creating the opening title sequence “Spartacus” in 1960. Soon after the two married and had the tow children Jennifer and Jeffery.
The title sequence that I chose to look at was Casino, Casino came out in 1995 this was actually the last title sequence they did together. I think that this title sequence is very effective it shows and the success and then down fall of the character. The red coloured lights show the danger but also represent the casino industry. They neon signs and flashing lights related back to the theme of the casino. I feel like the opening scene also doesn't give too much away it leaves some things in the unknown which would keep the audience engaged. It sets a tone of glamour and mystery.